COMME DES GRAÇONS - POSTERS
[ DESCRIPTION ]
To mark the launch of its new loyalty scheme, Monoprix and agency Rosapark have developed a print campaign using its iconic message packs. The campaign consists of two series of three visuals that illustrate the benefits offered to customers in a pop spirit. In keeping with the playful spirit of previous campaigns, the art direction is both energetic and sophisticated, bringing the walls of the Paris metro to life with a strong visual impact.
[ CLIENT ]COMME DES GARÇONS
[ AGENCY ]PUIG
[ LOCATION ]
PARIS, FRANCE
[ SERVICE ] GRAPHIC DESIGN
[ DATE ]2020