HEETCH - FLEMME FC
[ DESCRIPTION ]
For Heetch Flemme FC, a complete visual identity was designed, from the logo to the illustrations and even the merchandise. Conceived as a counterpoint to the resolutions made at the beginning of the year, the project celebrates laziness as an accepted luxury.
The concept: invite a crew of influencers to join a pop-up club dedicated to rest and well-being. Yoga, meditation, massages, relaxation areas... a break from the daily grind, accompanied by Heetch. The artistic direction is expressed through a comfortable and cocooning universe, reflected in all the objects: water bottles, bathrobes, eye masks, yoga mats. An invitation to let go, forget your to-do lists, and embrace the laziness that lies dormant in everyone.
[ CLIENT ]HEETCH
[ LOCATION ]
PARIS, FRANCE
[ SERVICES ]ART DIRECTION
ILLUSTRATION
TYPE DESIGN
[ DATE ]2025