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LOUIS ALBI - PLEURER DE JOIE



[ DESCRIPTION ]
For his first album, Pleurer de Joie, Louis Albi unveils a sensitive and powerful universe that combines raw emotion and solar radiance. This duality is translated visually through an art direction that anchors his identity: a custom-designed typographic logo and a strong symbol illustrate the heart of the project.

The entire graphic design accompanies this aesthetic, highlighting the sincerity and elegance of the album. The photography, layout and choice of textures underline the emotional depth of each track, supported by collaborations with Vincha (Ben Mazué, Barbara Pravi, Louane...), MARSO (Suzane, Slimane), Adé (ex-Thérapie Taxi) and Pierre Paul (47ter).

A visual identity conceived as an extension of the musical project, at the service of a vibrant album marked by the singles Que tu te mentes and Pleurer de Joie.



[ CLIENT ]LOUIS ALBI | SONY MUSIC

[ LOCATION ]
PARIS, FRANCE

[ SERVICES ]ART DIRECTION
TYPE DESIGN
IMAGE EDITING 

[ DATE ]2023

[ PHOTOGRAPHY ]ANTOINE HENAULT

HUGO DOSU


INDEPENDENT ART DIRECTOR & DESIGNER — VISUAL CONCEPTS, TYPOGRAPHY & ILLUSTRATION
CREATING BOLD, VISUALLY STUNNING IDENTITIES FOR BRANDS+AGENCIES+ARTISTS. COMBINING EXPERTISE IN CUSTOM TYPOGRAPHY AND ILLUSTRATION TO CREATE UNIQUE, EMOTIONALLY RESONANT CONCEPTS. BUILD AND LEAD CUSTOM CREATIVE TEAMS TO TAKE PROJECTS FROM IDEATION TO FINAL EXECUTION.

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