MALFRA - LE BAISER
[ DESCRIPTION ]
A complete art direction was developed to accompany Malfra, from the cover of his single to that of his EP Le Baiser. A custom logo and three original typographies were created: one for the EP and two for the singles, which were also integrated into their music videos. Le Baiser, the title of the EP, echoes a sculpture made by his grandmother and reflects recurring themes of love and human relationships, exploring family heritage and its influence on our own stories. In addition, illustrations were created to enrich the visual universe of the clips and merchandising, reinforcing the unique identity of this artist.
[ CLIENT ]MALFRA | FOUDRAGE
[ LOCATION ]
PARIS, FRANCE
[ SERVICES ]ART DIRECTION
COVER DESIGN
ILLUSTRATION
TYPE DESIGN
[ FILM DIRECTOR ]
ROSALIE PRUVOST
[ EDITING PHOTO ]YVES DIEGUES
[ DATE ]2024