NIKE X PSG - ICI L’AMOUR SE GAGNE
[ DESCRIPTION ]
For the Champions League final, Nike Jordan and Paris Saint-Germain launched a digital campaign celebrating the fervor of Greater Paris. A raw and emotional visual narrative, rooted in the region and carrying an essential message: “Icin l’amour se gagne.”
From Clamart to Saint-Denis, to the banks of the Seine, the campaign showcases the passion for the game through authentic moments and a monumental projection in the heart of Paris. The voice of SDM, a figure from the 92, embodies this sincere and popular energy.
The artistic direction was designed as a tribute to the city, the club, and those who make Parisian football tick.
[ CLIENT ]NIKE
PSG
JORDAN
[ AGENCY ]WE ARE AMPLIFY
[ LOCATION ]
PARIS, FRANCE
[ SERVICES ]ART DIRECTION
GRAPHIC DESIGN
[ FILM ]OJOZ
[ EDITING PHOTO ]SARAH MAKHARINE
[ DATE ]2025